The decision to open a clothing store — is, in fact, the decision to firmly involve fashion in your life. Your attention should now be given to all the events happening in the global fashion industry. In today’s world, with its greedy attitude to new information and advanced technologies — it is rather a question of desire then the problem itself. The numerous glossy magazines, specialized channels on the TV, books written about the world fashion stars … Not to mention the Internet, where one can get any kind of information. In addition, regular visits to exhibitions in Milan wouldn’t go amiss, where you can get acquainted with the latest innovations from a variety of garment, shoes and accessories manufacturers.
Step One: Obtain the support of industry professionals
Only when you feel and understand the world of fashion, you can get ahead of your competitors by making a unique offer to customers.
However, while you are making a choice of items for your store you should not completely rely on your own taste, even if you have a good understanding of fashion trends. Professional buyers can lend a helping hand, who are wholesale clothing suppliers, as well as owners of showrooms. Their experience is based on constant study and analysis of the demand and it will help you be quick on the uptake among the widest variety of models, colors and styles. Keep in mind that very often even the buyer himself does not know what to choose, so the richer the variety of items, the greater the chance to comply with customers’ wishes.
Step two: create a unique offer
One of the main tasks for a boutique, the concept of which is clearly defined, is to find reliable suppliers. Experience tells us that sometimes the owners of clothing stores use a method «by contradiction»: at first, they find a unique item that would fill assortment list of goods in their city, and then create an appropriate interior design and a full concept of sales.
Even having self-examined the peculiarities of all brands, their history and an assortment of the latest collections, it is still more convenient to cooperate with professional buyers. They will not only inform you in time about new items from a particular manufacturer, but also will represent your interests in showrooms, will help place a specific order, will monitor the completeness and shipping terms, will take all the chores connected with legal registration on their shoulders, and so on and so on.
Step Three: analyze sales figures
Another factor allowing to make the right selection of new items is a regular monitoring of sales by administrators of your store. What models are in high demand? What sizes are going like hot cakes? What are the customers’ wishes? You must carefully collect all these data, analyze, and according to this place follow-up orders.